Friday, 4 November 2011

Main Task: Double Page Spread Textual Analysis

Denotation
The Double Page Spread consists of a photograph of a man posing with his stance compositioned looking away from the camera (in profile), implying he doesn't need to give eye contact. It is a long shot showing the whole the subject (head to toe) and part of the surroundings (balloons). The photo is in focus there's no depth of field, so that the photo can capture lots of detail. Rick Ross is standing, with a champagne bottle and a wine glass in his hands. The background of the photograph is white, and the photograph covers the whole of the first page. Behind Rick Ross is some balloons (props), and on the other page there's the subject title, headline, drop capital, and a text column. The photographed man's name is in bold, at the start of the headline to make it more eye catching. There's a reference to the source website that ties the article, with the magazine and invites the reader to share their thoughts and views, creating a personal response effect.
Connotation
The meanings are implying that he's having a toast to his sucess.

Theme

The theme links to luxury and glamour, as its linked to the success and fame. There's also balloons and champagne bottle representing that.

Props
The props used are ballons and a champagne bottle, this implies he's celebrating.

Headline
The headline is placed underneath the title.

Subject title
The subject title says: "Man Made", this is referring to his song called "Made man" on his "God Forgives, I Don't" album, the message of the song is making money. The font used is a bold sans serif font, this font connotes power as it's big and dominating.

Character
The Cover photograph is of the succesful American rapper 'Rick Ross'.

-Composition
Rick Ross is posed in a confident, vein 'look at me' kind of way. His pose and body language implies that he's powerful and thinks high of himself.
-Costume
His clothing is a tuxedo, he has a watch, ring and sunglasses this clothing shows that he's stylish.
This costume has been chosen carefully to appeal to the target audience of the magazine, who are most likely to be male. The clothing worn is similar to the Frank Sinatra style as
it has a definite 1960's suave connotation.
-NVC
His Non Verbal Communication is very confident and cocky.
-Lighting
The lighting is high key.
-Setting
There's a studio set up of a white background with balloons and balloons.

Text Column
The text has been aligned to the left, there's a big drop capital and the text colum is compositioned at an unusual place the bottom right, of the double page spread.

Target Audience
Considering all of these points, the likely target audience would be male and female 18-25.

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