Which magazine titles does the company publish?IPC Media produces over 60 iconic brands afew of their biggest brands are magazines such as NME, Now, Living etc and Look. The company publishes a huge range of magazines and websites across many different sectors, their print alone reaches almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while their websites collectively reach over 20 million users every month (Omniture).
What types of audiences are targeted by these magazines?
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. The men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME. Which imply that they are targeting mostly rural areas and also people interested in sports. Their mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network. Which show that this is targeted for housewifes. Also their upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Clairre and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Living etc and housetohome. Which suggest
Why would it target different audiences with each magazine that it makes?
IPC Media targets different audiences so that none of their magazines target the same people, and by doing this they can expand across many different sectors, allowing the company to get more recognition for their varied brands.
Does the company have any other business interests?
The company has 5 other divisions (Marketforce,IPC Advertising, IPC Connect, IPC Inspire, IPC Southbank) this shows that the company is exploring in a range of divisions. The Business growth of IPC has expanded drastically from when in 1998 IPC Magazines was sold to Cinven for £860m , this was one of the largest management buyouts in UK history. IPC then went on to launching Nuts, the world's first men's weekly magazine, in January 2004. Backed by an £8 million marketing investment. In Feb 2007 IPC Connect launched LOOK – the UK’s first glossy high street fashion and celebrity style weekly magazine. In a joint venture with Groupe Marie Claire, and backed by an £18m investment, LOOK is IPC’s biggest ever launch. In January 2010, IPC Media restructured around three key audience groups: men, mass-market women and up-market women.
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